Labor Solutions, Inc. Identity Design

Labor Solutions, Inc. (LSI) offers visa application services for businesses and individuals. LSI prides themselves on providing a high level of service and professionalism with a small, experienced team. As they move into their second quarter century of business, they wanted an updated brand that better communicated to their clients.

We developed a new identity that incorporated findings on the company’s brand values and brand promises. The result is bold, dynamic, and represents guidance through precision. The circle element that has historical significance from the early days of LSI has evolved into an enveloping arc that represents the world and motion.

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