Summit Family Dental
Summit Family Dental is a dental practice dedicated to providing a high level of care and an experience that feels customized to each patient. They came to us for branding and identity design that would establish them as the area's premium dental provider and reflect their state of the art, new from the ground up office.
It was important to Summit Family Dental to launch their business with cohesive, consistent brand look and feel. To help them do this we looked outward: studying the competition, and looked inward: conducting a brand survey with the owners.
Services Provided
Identity and Logo Development
Brand Positioning
Brand Attributes
Category Analysis
Competition Analysis
Visual Element Development
Corporate Typeface Selection
Color Palette Development
Brand Guidelines
Print Collateral
EDDM Postcard
Outdoor Advertising
Squarespace Website Development
Brand Attributes
Transparent · Customer Focused · Team Centric · High Quality · Cutting Edge Tech · Integrity · Compassion
Brand Personality
Mountain Aesthetic · Deliberate Service · Precise · Genuine · Rugged · Premium
Brand Research
Summit Family Dental wanted a well thought out brand to be unique in the marketplace and connect with patients. To achieve these goals, first we discussed what made Summit Family Dental different from the competition and identified key Brand Attributes.
Next, we developed a visual Brand Personality to guide the logo and identity element creation, characteristics like “precision” and “premium”, yet rugged were chosen.
Brand Creation
With the attributes and personality goals in place we went about creating a unique logo and visual identity package to express these goals.
The Brand in Action
View the website here
“Patients often tell us they chose Summit Family Dental because of our brand design. Saying, if we put this much effort into the logo, the quality of care must be excellent as well!”