Scott Peterson Mortgage
A leader in home loan origination since 1994, we helped the Scott Peterson Mortgage Team develop a strong brand identity to convey a polished visual presence reflective of the type of service customers can expect.
Along the branding project we assumed control of SPMs primary marketing effort, a monthly postcard mailing. This included annual message planning and strategy, as well as design and print management.
Logo concepts for Scott Peterson Mortgage
Services Provided
Identity and Logo Development
Brand Positioning
Brand Attributes
Category Analysis
Competition Analysis
Visual Element Development
Corporate Typeface Selection
Color Palette Development
Brand Guidelines
Print Collateral
Monthly Marketing Efforts
Brand Research
With over 2,600 satisfied clients, Scott Peterson Mortgage has a rich history of providing great service with transparency and integrity. This reputation guided our defining of Brand Attributes.
Next, we worked with Scott Peterson Mortgage on a visual Brand Personality to guide the logo and identity element creation. Characteristics like “premium” and “fun”, yet professional were identified.
Brand Attributes
History · Transparent· Knowledgeable · Communication · Integrity · Service
Brand Personality
Established · Premium · Fun · Professional · Solid · Guideance
Brand Creation
With the attributes and personality goals in place we went about creating a unique logo and visual identity package to express these goals and stand out in the crowded mortgage and real estate space.
The Scott Peterson Mortgage identity has a strong, versatile visual element that conveys precision, location, and architecture. The typography and colors are friendly while giving a premium feel. The column pattern serves as a core visual element.
Visual elements, treatments, photography inspiration were also defined.
The Brand in Action
View the Facebook page here
“Clark Peak Design has been a wonderful business partner for us; creative, timely and spot on when it comes to delivering the message we aim for. We HIGHLY recommend! ”
Monthly postcard mailings focus on a variety of topics, many not mortgage or sales related.
