A leader in home loan origination since 1994, we helped the Scott Peterson Mortgage Team develop a strong brand identity to convey a polished visual presence reflective of the type of service customers can expect.

Along the branding project we assumed control of SPMs primary marketing effort, a monthly postcard mailing. This included annual message planning and strategy, as well as design and print management.

Logo concepts for Scott Peterson Mortgage

Services Provided

• Identity and Logo Development

• Brand Positioning

• Brand Attributes

• Category Analysis

• Competition Analysis

• Visual Element Development

• Corporate Typeface Selection

• Color Palette Development

• Brand Guidelines

• Print Collateral

• Monthly Marketing Efforts

Brand Research

With over 2,600 satisfied clients, Scott Peterson Mortgage has a rich history of providing great service with transparency and integrity. This reputation guided our defining of Brand Attributes.

Next, we worked with Scott Peterson Mortgage on a visual Brand Personality to guide the logo and identity element creation. Characteristics like “premium” and “fun”, yet professional were identified.

Brand Creation

With the attributes and personality goals in place we went about creating a unique logo and visual identity package to express these goals and stand out in the crowded mortgage and real estate space.

The Brand in Action