Berkana Rehabilitation Institute came to us with a logo and the start of a visual brand, but needed additional brand visual identity creation to express their services and expertise through print and digital media to explain their unique capabilities to patients.

We worked with Berkana leadership to understand their unique capabilities and approaches in physical therapy, then we created brand positioning to connect with key patient groups.

Services Provided

• Brand Positioning

• Website Design

• Print Collateral

• Advertising Design

• Squarespace Website Development

Brand Promise

Berkana’s brand promise is physical therapy treatment so effective patients not only get back everyday physical activities, but could even reach new goals like doing a triathlon.

Using that as inspiration, we developed the “Achieve.” series of brand images. Striking images that can be used interchangeably on print collateral depending on the audience.

Print Media Campaign

We assisted Berkana Rehabiliation with a series of targeted print ads in a regional publication primarily distrusted to medical waiting rooms. Each ad focused on a common pain issue patients often seek physical therapy to treat. Since the style of ad was made to look more like an editorial, we recommended detailed, technical looking imagery to convey the level of information in the text. The publication representative we worked with said these were among the best executed ads he had seen for this publication.